Ukrainian business continues to work and develop even in difficult conditions of a full-scale war. For the Arricano Group, it is not only about economic activity, but also about creating social spaces where people can feel supported, spend time together and find the strength to move on.

The developer of Prospekt shopping mall and RayON shopping mall in Kyiv, CITY MALL in Zaporizhzhia and Sun Gallery shopping mall in Kryvyi Rih presents a new communication manifesto: "Live life - appreciate the moments". This message recalls the importance of simple things that form a sense of life: meetings with loved ones, sincere conversations, family weekends, small joys, time for yourself and the opportunity to be close to each other.

Previous seasons of Arricano communication were devoted to the topics of self-care, manifestation of emotions and support for each other. The new manifesto continues this direction, emphasizing the value of moments that fill everyday life with meaning.

"Today, when Ukrainians live in difficult realities, it is especially important to notice and appreciate the moments of life - those that give a sense of support, joy and normality. That is why the new Arricano message - "Live life - appreciate the moments" - will become the basis of our communications and projects in shopping malls. We strive to make our shopping malls important spaces where people spend time together, relax, share emotions and create their own stories,” said Inna Morozova, Marketing Director at Arricano.

Within the framework of the new communication vector, Arricano plans to implement social, cultural and entertainment initiatives for visitors to its shopping malls. We are talking about events for families and children, charitable projects, educational activities and festive events that create warm and pleasant memories.

Arricano continues to operate in three cities of Ukraine - Kyiv, Zaporizhzhia and Kryvyi Rih. The developer ensures the stable operation of its shopping malls, in particular in regions close to the front line, supports tenants, creates jobs and joins charitable and social initiatives.

Today, shopping malls perform not only a commercial function, but also develop as spaces for meetings, recreation and support for local communities. That is why Arricano, through the new manifesto, emphasizes: even in difficult times, it is important to live life, appreciate the moments next to loved ones and find the strength to move forward.