Spring season B2B Upgrade by Arricano-2017 was attended by more than 300 participants
Starting from February to June 2017, more than 300 people have visited the Arricano’s B2B Upgrade by Arricano educational project for tenants of the shopping mall's network of the company.
In the spring season of the CSR project, four master classes for Arricano partners were held. The objective of the project is to increase tenants' sales and increase turnover through the service component. Professional Ukrainian business coaches have expanded knowledge, methods and techniques for high-quality sales for retail and administrative personnel of four shopping malls Prospekt, RayON, Sun Gallery, City Mall.
Nataliia Dmytrenko, Marketing Director of Arricano, notes that constant learning of the new is a necessary skill in modern conditions: «In current realities, leading shopping malls are becoming a comfortable social space. In order to create the right atmosphere in the shopping mall, it is necessary to partner with all the creators of this atmosphere - the landlord, tenant, and guest. The visitor becomes more demanding, so the retailer should be ready to satisfy such a request, improving the quality of «seller-buyer» communication».
The participants of B2B Upgrade by Arricano program has received «The model of correct action» coaching technology, learned the algorithm of its application in order to satisfy the customers' needs without the obtrusive conviction to make a purchase; deepened knowledge of the customer's typology and sales patterns for each purchaser's psychotype, expanded the toolkit for literate response to objections; understood what relationship between the seller's condition and the customer's repurchase, received the «how to understand and love your customer» life-hack.
Retailers are the participants in trainings, workshops and master classes, note the practical benefits of the acquired knowledge: «It is laconic, accessible, interesting», «Training is good not only for work, but for everyday communication with people», «Everything is accessible, understandable and as such! We discussed very important points in working with customers», «We have added knowledge to existing ones and already use them in work», «We personally took home for us and our team: Being - Doing - Having», «The training was at a high level on very interesting topic», «There was a very hospitable atmosphere», «You are the first company in my many years experience that conducts training for its tenants and their employees. Thank you!»
Business-coaches, participants of the spring season B2B Upgrade by Arricano-2017, note the active retailers' interest in the material of master classes and the relevance of the project for the partnership relations' development.
Arricano is sure that cooperation and social education is not only a foundation for partnership and development, not only a space of trust, responsibility and the desire to achieve the set goals together, but also a necessary component in the comfortable social environment development. «We are committed to partnership with tenants, so we provide an opportunity to grow the competence of retail sales staff, because training is a long-term capital for the development of the trading culture as a whole», - said Mikhail Merkulov, CEO of Arricano.
It's natural that Arricano with the innovation for the Ukrainian retail market B2B Upgrade by Arricano entered the shortlist of the finalists of the ICSC Social Marketing Awards-2017, which collects the best world practices in commercial real estate to demonstrate the best experience of players in the global real estate market and recognize the best achievements in the industry.
The beginning of the autumn phase of the B2B Upgrade by Arricano-2017 project is planned for September. The constant partner of the project is the Multiplex cinemas' network.