The crafting fair of Unlimit Ukraine project participants took place at Prospekt shopping mall on November 19-20. 12 Ukrainian manufacturers of high-quality niche products experimented in the shopping mall by testing an innovative products presentations form for their business and new sales format.

Valeriia Savarets, Unlimit Ukraine project coordinator of European Business Association, said: "The fair is a good form for young companies to familiarize potential customers with their products, talk about it, and demonstrate it. Participants had the opportunity to learn a new sales format in a large shopping mall, to understand the audience, their needs, and to evaluate their real possibility of entering into a large network. Since the fair coincided with the celebration of the Prospekt shopping mall birthday, it attracted a greater number of the shopping mall guests and visitors".

The following goods were presented at the fair: food products - natural snacks without gluten, sugar and Healthy Tradition preservatives, honey and honey containing dessert brands Medyk Vedmedyk and be Honey, jellies Confiture, Zhydkaya Karamel; shoes - Santoria Studio; home textiles - Zaykina Ulitsa, natural cosmetics - PeNa, frameless furniture - Makhaon, handmade jewelry of glass - Sweetbox, children's wimmelbuch colorings - OZZO, scratch cards - 1Dea.me.

Fair participants noted a large flow of people. Unusual trading islands have attracted the attention of the shopping mall visitors, which were approaching, asking about goods, taking informational materials and purchasing. The area with honey was especially crowded. Roman Baka, a manufacturer of honey and honey containing desserts be Honey stressed that his participation in the Unlimit Ukraine project allows to see the work in a different way, to find a new direction, a new solution, and the fair is one of those opportunities.

Assistance in finding quality solutions for small businesses is a key task of the Unlimit Ukraine project, which European Business Association has initiated in 2016. Small business support project is being developed in several directions, each of which is a form of support, which can give a new round for small business development. Participation in workshops and trainings of the Unlimit Ukraine project of European Business Association, mentoring for the CEO4U contestants from the best general directors, informational support from project's media partner HUBs.ua, the opportunity to test the new promotion form and the meetings with the buyer in Prospekt shopping mall are the Unlimit Ukraine project tools, which extend the opportunities range for small business’ growth and development.

Mykhailo Merkulov, CEO Arricano, CEO4U contest's mentor, points out that such non-standard forms of cooperation in the Unlimit Ukraine project are the trends of the future: "The involvement of the major market players in the projects for small players development assistance is an innovative approach to the business relationships building. I believe that the small business development is able to provide the economic growth in Ukraine, so it is important to support entrepreneurs, who are looking for development ways. A healthy economy is provided, inter alia, by the ecological system of relationships between all market players, the art of interaction of small, medium and large businesses. The Unlimit Ukraine Project is a model of such relationships, when the collaboration reveals new opportunities, finds the high-quality solutions, gives birth for resources, gets new partners, and expands the circle of buyers".

The organizers are confident that the Fair in Prospekt shopping mall has become an invaluable experience for participating companies, which gives them the possibility to understand how to develop their business.