On November 20, the debut ceremony of awarding the first professional marketing award in Ukraine for shopping malls - UCSC MRKTNG AWARDS - was held. An independent jury noted the best marketing practices in the field of retail real estate.

Prospekt shopping mall in Kyiv and CITY MALL in Zaporizhzhia won in the nominations of Corporate Social Responsibility and Tactical Activation.

The project "Caring Saturdays" in Prospekt shopping mall — a large-scale social initiative that combines medical, humanitarian and community missions within the trading space — received an award in the Corporate Social Responsibility category — the best campaign aimed at social projects.

The project "Day of Bright Dreams" — an event with innovative, entertaining and sports activities, a VR zone and effective partner integrations — was awarded in the Tactical Activation nomination — the best campaign to attract visitors and increase turnover.

"We invest sincere emotions, creativity and professionalism in all our initiatives, so we are very pleased that two Arricano shopping malls are honoured by an international professional jury. It is especially important and touching that our CITY MALL in front-line Zaporizhzhia received the award. I send rays of warmth and gratitude to the teams of shopping malls and our incredible visitors. I am grateful for the inspiration, creativity and professionalism of the extraordinary Arricano marketing team. And I sincerely thank the Armed Forces of Ukraine for the fact that we have the opportunity to work, help and unite the communities of our shopping malls," said Inna Morozova, Marketing Director of the Arricano Group. 

Arricano expresses its sincere gratitude to the UCSC team and jury members for the high appreciation of the company's activities, as well as for creating and conducting the first professional marketing award for shopping malls. Thank you for contributing to the development of the industry and supporting high-quality communication and creative practices in Ukraine.