The 2022 season of entertainment performances in Prospekt shopping mall has started in the Ukrainian baroque style
January in the retail sector is a month of a certain "lull". After all, after an intense pre-Christmas high sales season, the shopping and entertainment trend line starts again with a new year's mark. Prospekt shopping mall decided to influence the usual exponent of traffic and emotional gravity to the shopping mall, ensuring a high start at the beginning of the year. In addition, each conceptual performance develops the perception of the shopping mall as an attractive social space, outside of retail activities.
The 2022 season of entertainment performances in Prospekt shopping mall has started in the Ukrainian baroque style. This idea brought together guests who are interested in the history of Ukraine, modern Ukrainian literature, who like to dance and spontaneously join the interactive events at the shopping mall.
The leader of the revival and new interpretation of the Ukrainian baroque is Hanna Horozhenko, journalist, author of historical novels and host of YouTube-channel «Obrii podii», as well as the initiator of historical reconstruction project «Istoriia zi smakom». Actually, in Prospect shopping mall there was an offline teaser about the idea and unique information, what was Kyiv and the Hetmanate like. To support both the project and its leader, and to convey its values to the general public of Ukrainians.
"In the performance strategy of shopping malls, we authorize interesting unique projects, especially at the intersection of various cultural spheres. We invite influencers, model the atmosphere and entourage in order to recreate the original concept as much as possible. It is pleasant and symbolic that the Ukrainian baroque was our first event in 2022. Among the guests of the event are historians and teachers of the history of Kyiv, journalists, and publicists. It was the format of a noble ball with intellectual support – how and why it once happened in Ukraine," commented Olena Obukhivska, Communications Director of Arricano.