Based on the results of the first half of 2017 the turnover of Arricano shopping malls network’s tenants grew by 31%
According to the results of the 1 half of 2017, Arricano shopping malls network tenants' turnover shows an increase of 31% compared to the same period of 2016. At the same time, Arricano shopping malls' traffic in the first half of 2017 grew only by 14.6% compared to the first half of the previous year and amounted to 22 million visitors. In 2016, the attendance rate during this period was fixed at 19.2 million people.
Arricano explains that the main factors for improving the tenants' turnover indicators are the strategic vision of the company to the shopping malls' positioning as a new social space in a new way, marketing activities implementation together with tenant partners, improving customer services and customer experience, and also promoting the shops' front staff professionalism within B2B Upgrade by Arricano social and educational project.
Mykhailo Merkulov, the CEO of Arricano Real Estate PLC, notes that the tenants' turnover increase in 2017 is the result of Arricano team's systematic activities during the previous two years. «In 2015 - 2016 we have consistently introduced the service business model and got the expected results. We see significant changes in both quantitative and qualitative indicators», - says CEO of Arricano.
There is a regular joint work on Retailer - Shopping Mall - Consumer ecosystem development in business service model. Arricano management team constantly improves the tenants' relevant composition to the target shopping malls' audiences, analyzes each tenant's work to search for development areas, studies the guests' expectations and needs, implements marketing activities both in general as well as with separate tenants, increases shopping malls' qualitative traffic to create a comfortable social space in each shopping mall. As a result, the entire ecosystem is being developed.
Mykhailo Merkulov believes that the decision to focus efforts on joint work with tenants (rather than on struggle against tenants) for their business indicators’ increase, and, first of all, goods' turnover, led to a model, where everyone gets what they want: the consumer gets the goods he needs, best offer, and best service, tenants get the turnover's growth, business indicators' improvement, and shopping malls get high-quality traffic and satisfied retailers and consumers. «We see that the Retailer - Shopping Mall - Consumer ecosystem works quite effectively, when all residents participate in its improvement», - Mr. Merkulov concludes.
According to the results of 6 months of 2017, the retail trade turnover in Ukraine is 7.3% higher than the figures for the same period of 2016 (according to the State Statistics Service http://www.ukrstat.gov.ua).