On October 19, in honor of its 10th anniversary, Prospekt shopping mall rallied Kyiv residents at a charity concert in support of the Armed Forces of Ukraine. 

Prospekt shopping mall has a special history of formation and development, because its opening took place in 2014, which was not easy for the whole country. Over 10 years of work, together with visitors and partners, we have gone through many challenges. However, during this time, Arricano has only strengthened its position in the market, received a large number of awards, which are a worthy assessment of the company's activities, and continues to invest in the development of all its facilities in Ukraine.

That is why the 10th anniversary of Prospekt shopping mall was special and important for Arricano, and most importantly, it had a charitable purpose: to raise funds to support our fighters who defend Ukraine every day, and thanks to which we have the opportunity to work every day,"said Arricano CEO Anna Chubotina.

To make the event interesting for different generations, Prospekt shopping mall created two locations: the main stage and a special children's area with the most popular games for the whole family from the legendary Hasbro brands (BEYBLADE X, Play-Doh and others) and the largest importer of children's goods in Ukraine — UKRTOYS JSC. Kids and teenagers throughout the event were fascinated by interesting games and bubble shows, danced with animators, became heroes of a magical chemical action, shone in a thematic water makeup, ate a lot of cotton candy and, of course, were photographed.

Prospekt shopping mall gave children joy, happy emotions, created opportunities for development and active pastime, attracted them to fun competitions with toys from the new series — BEYBLADE X from Hasbro.

Prospekt shopping mall surprised visitors during the show of an air gymnast, who seemed to perform acrobatic stunts over the atrium of the shopping complex with incredible ease; impressed and inspired by a charity concert with performances by Ukrainian artists YAKTAK and Ivan NAVI and an autograph session; pleased with the drawing of 10 special gifts from partners, in particular the main prize — a stylish Samsung Galaxy S24 Ultra smartphone from Citrus.

Prospekt shopping mall made sure that gifts were for the whole family, so among the prizes were toys from the national network "Budynok Ihrashok" and the most popular games from the legendary Hasbro brands and the largest importer of children's goods in Ukraine — UKRTOYS JSC.

Arricano supports the Ukrainian military on a monthly basis, and on the 10th anniversary of Prospekt shopping mall, together with the Zghraia volunteer headquarters, organized a charity auction and raised funds to support the Armed Forces of Ukraine.

The Prospekt shopping mall specifically initiated the establishment of a record of Ukraine for its 10th anniversary. Considering that October 19 also marked the 10th anniversary of Auchan Chernihivska, Arricano offered to join the initiative of the hypermarket team to create an incredibly beautiful culinary masterpiece — a conical structure 3 m high from more than 3,000 freshly baked choux pastries. 

Representatives of the "Book of Records of Ukraine" recorded a new achievement — the highest tower of the home-made profiteroles. The joint record of Prospekt shopping mall and Auchan Chernihivska is a symbolic mention of 10 years of fruitful work. After its installation, as a sign of gratitude, Prospekt shopping mall treated everyone with an exquisite French dessert.

A charity concert with performances by Ukrainian performers YAKTAK and Ivan NAVI left a lasting impact on everyone. The audience sang their favorite hits with the artists, was photographed and did not let them go even after the autograph session. Fans were deeply moved to tears of joy during the performance of touching YAKTAK tracks, and the most devoted fans prepared posters to attract the singer's attention.

However, the whole Arricano marketing team was touched by the story of two girls who asked to pass a letter to YAKTAK with a request to sing the song "Vrodlyva", which their friend adores so much. Unfortunately, the girl could not attend the charity concert and hear the performance live, because she is currently undergoing treatment in Germany. 

Arricano handed the letter to the artist, and YAKTAK recorded a special video message to the girl and, of course, performed her favorite song.

"Our daily work consists of such important details. Arricano applies the principles of the economy of impressions so that every visitor of our shopping malls returns to us with new pleasant feelings and positive emotions that are so necessary during the war in Ukraine,"said Inna Morozova, Marketing Director of Arricano.

As a result, the highest attendance rate of the shopping mall since the beginning of the full-scale invasion, which, of course, influenced the increase in the maintenance of tenants, loyalty to the brand of Prospekt shopping mall and all partners involved in the organization of the event.

General Partner — "Citrus".

Partners : adidas, Zghraia volunteer headquarters, Auchan Ukraine, Hasbro, UKRTOYS JSC, Budynok Ihrashok, VOVK, women'secret, SPRINGFIELD, LESIA, Tally Weijl, MULTIPLEX, JYSK, DECATHLON, BROCARD, Sushiia, Zolotyi Vik, SRIBNA KRAINA, Ukrzoloto, UAmade.