CSR strategy in action: Arricano sums up the month of green initiatives

Arricano has traditionally dedicated April to the implementation of green initiatives. Every year, GREEN MONTH unites the community of 4 shopping malls of the developer (Prospekt shopping mall and RayON shopping mall in Kyiv, CITY MALL shopping mall in Zaporizhzhia and Sun Gallery shopping mall in Kryvyi Rih), as well as tenants of shopping malls, leading universities of Ukraine and partner friends around the idea of environmental awareness. This year, Arricano devoted several weekends to caring for the environment and instilling eco-habits in the community of its shopping malls, attracting visitors to landscaping in Kyiv, sports activities, plogging, master classes, interactive, thematic puppet performances for the youngest, games and quests.

Prospekt shopping mall has been conducting a large-scale eco-action on landscaping the area nearby for several years in a row. This time, with the support of the State Administration of Desnianskyi district in Kyiv, the Department of Improvement and Entrepreneurship, and the Kyivzelenbud Municipal Enterprise for the Maintenance of Greenery of the Desnianskyi district, together with Arricano partners, planted 10 large maple (Spanish) plane trees and 65 lilac bushes in the DShK city park. The participants of the event joined the plogging relay and in just a few hours collected dozens of kilograms of garbage in order to give the environment a cleanliness, and to give themselves a sense of an important contribution. Eco-initiatives were supported by: MULTIPLEX, Auchan Ukraine, Greek House, DECATHLON, Taras Shevchenko National University of Kyiv, National University of Physical Culture and Sports of Ukraine and others.

In addition, on the second floor of the shopping mall there were sports zones within the framework of the project "Active Parks — the Way to Victory", organized by the All-Ukrainian Center for Physical Health of the Population "Sport for All" with the support of the Ministry of Youth and Sports of Ukraine: floorball, voli (a modern alternative to badminton), table tennis, disc golf, panna football, cornhole and fitness platform. The Sport Life fitness club network organized Zumba dance training, as well as "Funny Starts" for the youngest ones. Students and teachers of leading universities of Ukraine actively participated in each of the areas of the event, and inside the shopping mall there was even a unique relay with biathlon elements, which was conducted by the teachers of the National University of Physical Culture and Sports of Ukraine - Dmytro Khurtyk and Zoia Smirnova. In the meantime, the students of the National University of Physical Education and Sports of Ukraine encouraged the audience to participate in the warm-up, master class in aerobics, training in flexibility exercises and stretching.  

In addition "Prospekt" organized an interactive event for the whole family for the Environment Day with master classes, a puppet show about the preservation of nature and friendship, an animated program from thematic characters and gifts for the most active ones. A special feature of the event was the creation by visitors of a thematic installation — the diorama "Flora and Fauna of Ukraine", a voluminous composition that became a bright element of the space and reflected the diversity of the nature of our country. 

RayON shopping mall organized a family pedestrian green quest with giant games, quizzes and gifts in the courtyards of residential quarters next to the shopping mall. In the creative workshop, children created eco-feeders, and the presenter interacted with the audience, attracting more and more participants to participate in the workshop. Guests were waiting for emotions, learning and a lot of fun. 

In the CITY MALL, children made floral compositions, participated in creative master classes and interactive activities, watched the informative puppet performance "Lysenia-Khytrun" from the Zaporizhzhia Academic Regional Puppet Theater and got acquainted with the charming forest fairies. The Sun Gallery shopping mall gave the youngest viewers a touching performance "Matusyne Sertse" from the Kryvyi Rih city Puppet Theater, during which the children had a megagame with elements of eco-education, received thematic gifts for activity from the Fly Kids partner and had fun with animators in fabulous thematic images.

"We are aware that sustainable development is not only about responsible business, but also about the systematic education of environmental culture in society. That is why every Arricano initiative has an element of interaction: we do not just inform, we involve. And it works — we are proud of how many companies, educational institutions, students and just caring people join our initiative from year to year,” says Inna Morozova, Marketing Director at Arricano.

GREEN MONTH from Arricano is a living example of how eco-consciousness becomes a culture. The leading developer of Ukraine is already preparing new events in order to continue to inspire, unite and act together.

Partners: State Administration in Desnianskyi district of Kyiv, Ministry of Youth and Sports of Ukraine, "Active Parks", State Institution "Sport for All", Fly Kids, MULTIPLEX, Auchan Ukraine, Greek House, Sport Life, DECATHLON, Taras Shevchenko National University of Kyiv, Faculty of Geography of Taras Shevchenko National University of Kyiv, National University of Physical Education and Sports of Ukraine, Municipal enterprise "Kyivzelenbud", Zaporizhzhia Academic Regional Puppet Theater, Charitable Foundation "Generation of the Future", Kryvyi Rih city Puppet Theater.