Inna Morozova has been appointed Marketing Director of Arricano

The Arricano team has a new assignment. Since June 20, Inna Morozova has held the position of Marketing Director.
Inna's professional portfolio includes rebranding of the Cosmopolite multimall, strengthening the market position of the Budynok Ihrashok brand, and a significant number of original marketing projects aimed at business development. 
The new director of the marketing department is known in the Ukrainian retail and development market. Her expertise covers strategic, operational and integrated marketing, loyalty program development, digital marketing and analytics.
Inna Morozova graduated from the Faculty of Philology of Taras Shevchenko National University of Kyiv and got a Master's degree in Marketing from the Kyiv National University of Trade and Economics. 
"I understand that the current situation requires special stress resistance and flexibility, responsibility and strong mutually beneficial partner solutions. The synergy of the "tenant-landlord", the focus on the buyer and effective interaction with partners were and remain the key to success even under difficult business conditions. Arricano shopping malls have established themselves as influential social facilities. My goal is to strengthen and improve this perception through relevant marketing programs and innovative solutions. I am inspired by ambitious goals and new challenges. Glad to be part of the powerful Arricano team,” - Inna Morozova commented on her appointment.
"Inna is faced with complex tasks — to synchronize the company's rental, marketing and communication policy, to develop partnerships with tenants with renewed vigour and to interact with shopping malls' communities to ensure the growth of our tenants' business and our company. These are complex processes that require creative solutions, dedication, professionalism, and insistence. Congratulations to Inna as a strong player in our team", — concluded Anna Chubotina, CEO of Arricano.