In May, Arricano shopping malls created a special atmosphere for Mother's Day for guests in Kyiv, Kryvyi Rih and Zaporizhzhia. SPECIAL MOTHER'S DAY was held simultaneously in Sun Gallery shopping mall, Prospekt shopping mall, RayON shopping mall and CITY MALL, where dozens of activities, special beauty spaces, consultations with experts, master classes and gifts from partners were prepared for mothers, children and families.

In addition to festive activities, Arricano implemented an emotional video project for Mother's Day in its shopping malls. In Prospekt shopping mall and Sun Gallery shopping mall, children aged 3 to 12 were invited to become heroes of atmospheric video greetings for mothers. On the first day, the team received a lot of applications from those who wanted to join the filming. The finished videos were broadcast on Mother's Day on the screens of the shopping mall and in social networks, causing sincere emotions in the audience. Visitors actively photographed and distributed greetings in social networks, and the project itself touched both the participants of the filming and their mothers.

RayON shopping mall and CITY MALL urged users to leave important words for their mothers in the comments under the holiday posts. Subsequently, these sincere greetings became the basis for individual videos that were broadcast on the screens of the shopping mall on Mother's Day, creating a special atmosphere of warmth and gratitude.

In each of the shopping malls, the festive events had their own atmosphere and program, but the main idea remained caring for women, the opportunity to relax, take time for themselves and spend the day in a warm atmosphere with their families.

Sun Gallery shopping mall in Kryvyi Rih has a special recovery area for mothers with massage and relaxation space. Visitors joined the tea ceremony from THE SICEROOM, a dance master class and "Mama-quiz". A master class on creating bracelets and balloon shows was organized for children. The event ended with a draw of gifts from partners, including a DELONGHI coffee maker and a Xiaomi body massager.

In the RayON shopping mall in Kyiv, the emphasis was on beauty and wellness formats. Many guests took advantage of free consultations with a laser therapist from Sofi Skin and a dermatologist from the pulse clinic network, as well as made express makeup from a professional makeup artist. Willy Wonka's shows with tricks, alchemy and chocolate surprises, as well as a master class on creating bracelets, were held for children. A good end to the evening was the draw of the DELONGHI coffee maker, the PHILIPS auto styler and other gifts from partners.

In the Prospekt shopping mall in Kyiv, Mother's Day was held in the format of beauty & self-care. Visitors created their own fragrances at the perfume workshop from THE ELIXIR, took unique photos of the iris of the eye at the interactive Eyewie location, creating a personalized "art portrait" that remains in the form of a picture at home, reminding: "your gaze is your story", and received express consultations from the psychological Zarina Yampolska. Also, the guests were waiting for the beauty corner from MARY KAY, pressotherapy from Laser Express and a children's area with water makeup and a creative master class. At the end of the event, there was a drawing of prizes from each partner of the event, as well as two pairs of silver earrings with pearls from the general partner - ZARINA Jewelry House.

In the CITY MALL in Zaporizhzhia, the event combined educational, beauty and wellness activities. A lecture by practical psychologist Maryna Zheltova, consultations by gynecologist Svetlana Kulbakina and quick psychological consultations were held for the guests. Visitors could also make express makeup, and organized a creative master class for children to create a postcard. The atmosphere was complemented by goodies and a draw of gifts from partners, including DELONGHI coffee maker and PHILIPS auto styler.

Holiday events for Mother's Day in Arricano shopping mall have become special spaces of care, support and pleasant emotions for thousands of guests. Arricano continues to create in its shopping malls not only places for shopping, but also new opportunities for recreation, communication and family leisure.

Partners:  ZARINA Jewelry House, Mary Kay, LazerExpress, JYSK, MULTIPLEX, Eyewie, The Elixir, Revive Spa, PULSE, Sofi.Skin beauty space, The Spiceroom.