CSR Projects: Assistance, Care, Responsibility 

In January, Arricano shopping malls continued to implement socially important initiatives aimed at supporting the Ukrainian military, communities and city residents.
•    RayON shopping mall promptly responded to the heat crisis in Desnianskyi district and joined in supporting its residents who were left without electricity, water and heating during the difficult winter period. The necessary goods and drinks, including drinking water, cookies, tea, etc., as well as disposable utensils and necessary household materials, were transferred to the tent cities in Troieshchyna. The initiative became part of the systemic community support during January and continues in the future.
•    Prospekt shopping mall handed over a donation in the amount of UAH 100,000 in accordance with the request of the 101st Separate Security Brigade of the General Staff of the Armed Forces of Ukraine named after Colonel-General Hennadii Vorobiov for the purchase of a large agrodron. Such a drone is able to deliver food, first aid kits and necessary things to the military in combat zones, to which there are no alternative ways of access.
•    In addition, UAH 101,000 were collected in Prospekt shopping mall during charitable performances of the Military Orchestra of the 101st Separate Security Brigade of the General Staff of the Armed Forces of Ukraine, which were also aimed at supporting the needs of the military.

Events

In January, Arricano shopping malls implemented a series of family, educational and interactive events aimed at attracting visitors in the winter and maintaining stable traffic.
•    Creative events for children and adults were held in Prospekt shopping mall. The "Constructoria" format united visitors around the creation of a large-scale art object - a giant figure from the designer, which became the center of interaction and joint creativity. Also, the shopping mall hosted winter children's activities with an animated program in the style of "Grinch World", creative workshops and interactive activities.
•    In RayON shopping mall, the January program focused on a combination of entertainment, nostalgia, and education. The visitors joined the "Constructoria" in retro style, where they jointly created a large-scale artobject from the designer, and also visited the interactive event "Workshop of the Future" in partnership with the Robocode programming and robotics school. The event included master classes in electronics, robot battles, demonstration of robotic technologies.
•    In the CITY MALL, visitors took part in the "Constructoria", which combined the animation program with creative master classes, as well as in the technological event "TsyfroSvit", implemented in conjunction with the IT STEP computer academy. The event included a virtual reality zone, robot battles, interactive activities with a robot dog and a master class on photo animation with the help of artificial intelligence.
•    The Sun Gallery shopping mall hosted the Constructoria, a space of creativity and joint interaction for children and adults with an animation program and a thematic creative master class.

Updates and new formats

•    In Prospekt shopping mall, Merry Berry cafe has updated the format and rebranded - the institution now operates under the new name "Specialty".
•    Sun Gallery shopping mall has a new interactive leisure format for visitors - the FOTOCAB instant photo service.

Professional expertise and industry events

•    Inna Morozova, Marketing Director of Arricano, took part in the Malls Club online conference "Marketing of shopping malls. Results of 2025 and Strategy 2026"as a speaker, as well as an expert of the final discussion "Successful marketing of shopping malls in 2026: key findings and focus", sharing practical cases and vision of the development of marketing strategies of shopping malls.