On November 21, 2016, a free educational project for tenants of B2B upgrade by Arricano - Season 2016 has finished, which was attended by more than 700 people of Kyiv, Kryvyi Rih and Zaporizhia. There were 7 workshops from leading business coaches on selling from April to November 2016. Liudmyla Melnyk, Mykhail Tustova, Ihor Harbaruk, Yevhen Moskalenko, Nataliia Halytska, Nataliia Dmytrenko, Olena Yuzkova were expanding the knowledge about the types of customers, acquainting the participants by master classes with the approaches and methods of interaction with clients, teaching techniques and tools for sales increase, practiced skills of visitors transformation into purchasers, expanding understanding of sales increase service role.

In the current economic situation, when many companies have reduced budgets for the staff training, free education project for Arricano tenants is not only a partnership participation of the management company in the development of tenants, but also a demonstration of new approaches to the interaction of the tenants, when all the participants of the meetings have the opportunity to learn from each other communication and strengthen partnership between them.

Nataliia Dmytrenko, Marketing Director of Arricano, notes that the B2B Upgrade by Arricano project has a complex effect: "The lessor - the tenant - the purchaser interaction is being implemented in a free educational project for our company's shopping malls network lessors. Arricano as a management company helps partners to improve business performance indirectly, enabling the tenant's sales staff to acquire additional knowledge and skills to transfer the consumer into the purchaser. As a result, all the interaction participants have their benefit, because of something much more than training appears. A common emotional field appears, a common desire to create and develop a positive atmosphere, where both shopping mall's tenants and guests want to be and where they want to return. And it is natural, because the value of personalized relationships increases in the modern world".

B2B Upgrade by Arricano participants note the importance of the project and the impact of new knowledge and skills not only in their business performance, but also in the atmosphere, which is born in the workshops and charges the personnel. For example, Olha Kosenko, regional representative of Sumka.Ua store network ("Sun Gallery" shopping mall, Kryvyi Rih), the participant of the six workshops, said: "I liked everything so much. This is a good program. Everything is quite understandable and useful. A lot of ideas and many implementations are born, after each training. However, the most important thing is that these Arricano trainings are emotional charge: everybody, who are involved return from the master classes inspired and charged".

Olena Yuzkova, business trainer, business coach, certified management consultant, President of the All-Ukrainian Association of Consultants for the Management, who performed the final program for 2016 master class "Impression management is a powerful successful salesperson tool", noted the activity of the participants: "Opened, enabled, involved - cool! As people, who hold the hand of the customer, the participants clearly and immediately got to the point, defining impressions, which will have impact on the customer. After the training they were coming to me, thanking and sharing the conclusions that have now realized, which can be and should be done differently. They saw the benefits for themselves, and this is most important. When they will change themselves and their approaches - the result will be changed, what I sincerely wish to the participants of the training program".

The studies show that the impact of the service on the business results is growing every year. Arricano company has used and transformed this trend into an innovative market development and retail free educational program for tenants. In the beginning of this year, Mykhailo Merkulov, CEO of Arricano, has expressed the hope that the retail market will pick up valuable Arricano market initiative that is now being performed by the most active market participants.