Arricano popularizes blood donation in the Prospect shopping mall
Arricano Real Estate Plc supports the large-scale initiative “Donor UA” and implements in the Prospekt shopping mall in Kyiv an art exhibition designed to draw attention to the issue of blood donation.
From March 25 to April 2, Prospekt shopping mall will organize an exhibition of contemporary art “Donorship. It's about life” in order to form a new perception of donation, without which it is impossible to build a high culture of donation.
On the opening day, from 11:00 to 14:00, blood will be donated – everyone who registered online will be able to donate blood for civilian and military patients of the Amosov Institute. The shopping mall enlisted the support of the medical team of the M.M. Amosov National Institute of Cardiovascular Surgery to collect blood under their close supervision and with comfort and safety for visitors.
Prospekt shopping mall provides new senses to donation and takes the medical procedure out of the hospital walls, placing it in a more familiar everyday location for everyone. And thus demonstrates that donation can be associated with something positive, aesthetic and pleasant.
“Popularization of donation through art is a great opportunity to remove prejudice on this topic and draw the attention of Ukrainians to the importance of donation, because regular replenishment of the blood bank is an urgent need during the war. Arricano is a socially responsible company that supports socially important projects so that issues such as donation reach the general public. Our team and partners are also involved in the initiative and on Saturday, March 25, they will be together with visitors of Prospekt shopping mall,” said Inna Morozova, Marketing Director of Arricano.
In addition to viewing artworks, the shopping mall provides an opportunity to learn your blood group, and also encourages visitors to participate in the draws and receive wonderful gifts.
On March 25, Prospect shopping mall will become the final space of a two-year large-scale project, which was presented in 15 cities of Ukraine.
Learn more details – in the social media of the Prospect shopping mall.
You can register to become a donor at: https://www.donor.ua/events/488
Partners: Donor UA, Auchan hypermarket, M.M. Amosov National Institute of Cardiovascular Surgery.