On the eve of the  New Year, Arricano, a leading developer of shopping malls in Ukraine, together with the Prospekt shopping mall community and the Dobriak Charity Foundation, organized a charity initiative "Give Warmth to a Child" to fulfill the dreams of children from large families of the Union of Large Families "SHCHASLYVA" NGO.

For 2 weeks, everyone could choose on a Christmas tree in Prospekt shopping mall a glove greeting card, in which the children told about their hobbies and left to Santa their wishes for a gift. Sofiia dreamed of a set of cosmetics, Lieonel dreamed of a soccer ball, Nadiia dreamed of getting a 3D pen, and Sofiia dreamed of getting  a power bank. 

Arricano, together with the community, purchased all the gifts that the children were waiting for, and on December 23 — during the New Year's event in Prospekt shopping mall, they fulfilled the dreams of 30 children from large families. Kids and teenagers were incredibly happy to get exactly what they mentioned in the glove cards, for a long time they looked at all their new toys and showed friends what Santa had prepared for them.

"It is easy and so important to implement the dreams of children,  to give them joyful and happy moments. In addition, you can do this in many different ways. For the shopping mall community, we regularly hold free entertainment, artistic and educational events so that children and their parents, while in Arricano shopping malls, really relax, get positive emotions from the time spent with family and friends. We care about the mental state of our visitors and support those who need it,”said Inna Morozova, Marketing Director at Arricano.

Children from large families of the Union of Large Families "SHCHASLYVA" NGO also did not leave visitors without pleasant surprises, but prepared several vocal, choreographic and acrobatic performances, shared their own artistic creativity and recited their favorite New Year's poems. Thanks to this, Prospekt shopping mall gathered an even larger number of young spectators who enthusiastically watched their peers and supported them with applause. 

On December 23, Arricano organized New Year's events in all its shopping malls in order to give pleasant emotions and gifts to as many children as possible. So in the RayON shopping mall, visitors were welcomed by the Circus of Santa with an animated program, a New Year's trick show, performances by clowns, an acrobat, a monocyclist and a charming bear Boni, which was mostly liked by smallest ones. The shopping mall community supported the New Year's costume flashmob, and also took many photos with Santa.

The Sun Gallery shopping mall in Kryvyi Rih, together with the children, began the winter holidays with the New Year's interactive performance "Dragon's Rose Drive", a Christmas concert, a master class on making Christmas tree decorations and, of course, games with Santa and elves. CITY MALL SHOPPING MALL in Zaporizhzhia surprised the kids during the "New Year's Action": the children played with Santa and Elf, decorated Christmas candles with their own hands, photographed a lot, and the most active also received gifts. Adults could be at least a little distracted and relaxed thanks to the performance of the team with Christmas songs. You can see how the New Year's events were held in Arricano shopping mall on the pages of Prospekt shopping mall, RayON shopping mall, Sun Gallery shopping mall and CITY MALL shopping mall on Facebook.

Partners: MULTIPLEX, CF "Dobriak", "Union of Large Families "SHCHASLYVA" NGO.