On February 29, Arricano's initiatives "Vyshyvanka Day" in RayON shopping mall and "Sontsekres" in  Prospekt shopping mall were awarded with the annual award "The best marketing projects of the shopping malls 2023" from Malls Club.

Inna Morozova, Marketing Director of Arricano, took part in the expert discussion "Results of marketing of the shopping mall in 2023 and strategy for 2024" from Malls Club and spoke about the results of Arricano's projects for the previous year, multi-vector cooperation with partners, marketing trends and tools that the company will use this year. Inna Morozova, together with brand manager Serhii Shalaiev, presented unique Arricano campaigns for 2023 and got two awards from the organizers at once.

“Arricano develops each project with care for its visitors, analyzing their preferences and requests. Therefore, we are very glad that our favorite projects: "Vyshyvanka Day" and "Sontsekres", received such a high rating from expert marketers. We are already actively working on the implementation of new creative, trendy and socially important initiatives to give the community of our shopping malls even more positive reasons to spend time with relatives," said Inna Morozova, Marketing Director at Arricano.