Arricano organized an authentic Vyshyvanka Day for visitors and employees of all its shopping malls in three cities of Ukraine. In Kyiv shopping malls and the main office of the company, Arricano together with the NGO “Vilne zhyttia - svitle maibutnie” held charity events for the Vyshyvanka Day. All the collected funds will be donated by the NGO to provide the 8th and 20th brigades of the Armed Forces with thermal imagers, radiocommunication and quadcopters. 

On May 18, in order to remind visitors about the important Ukrainian holiday and its history, Arricano held interactive events at Prospekt and RayON shopping malls in Kyiv. All who correctly answered the question about the special features of regional ornaments received souvenirs from the Prospekt shopping mall brand — “Code of the Nation”, where the ornament created by AI has an important meaning and the expression “Get inspired. Dream. Live.” It is leading the Arricano projects this year. 

“We were glad to see so many Ukrainians wearing embroidered shirts in our shopping malls. In addition, visitors shared that they had purchased their shirts with ornaments in stores of Ukrainian brands that are represented in our shopping malls. We presented one of these snow-white and incredibly beautiful embroidery from the VOVK brand to the winners of the draw, which was held on May 20 in each of our shopping malls. We honor and develop ancient Ukrainian traditions in modern times and are pleased to invite everyone to join our initiatives,” said Inna Morozova, Marketing Director of Arricano. 

You can learn how to answer questions about the history of embroidery shirt and what guests of Kyiv shopping malls wished for Ukraine on the official pages of Prospekt and RayON shopping malls in social media. 

On May 20, in RayON shopping mall, both adults and children for several hours collected the traditional ornament “Ukrainian code of RayON shopping mall” of 25,000 LEGO blocks and eventually created together an installation with an area of 5 sq.m. Prospekt shopping mall in Kyiv attracted this day visitors to the implementation of the art installation “Embroidered Ukraine”, which tells about the history, features of the ornament of regional costumes of Ukraine. 

In addition, visitors to both shopping malls painted clay plates themselves, creating their own unique pattern, made authentic beads, embroidered, enjoyed the Ukrainian singing by the Vocal and Choir Studio of the Veryovka Ukrainian Folk Choir , as well as dance performances, songs and bandura playing from Children's Art Schools No.3 and No.6. 

In addition, Auchan Ukraine and RUD treated visitors to the Prospekt shopping mall with delicious ice cream, and at the end of the Vyshyvanka Day the shopping mall raffled off 3 sets of a week's supply of ice cream for the whole family from RUD.

In CITY MALL shopping mall in Zaporizhzhia and Sun Gallery shopping mall in Kryvyi Rih on May 20 the guests held quests dedicated to the Ukrainian embroidered pattern, and collected the art installation-puzzle “Embroidered Ukraine”. Visitors created vyshyvankas from paper in the technique of origami, and also were taught the movements of Ukrainian folk dance. At the end of the Vyshyvanka Day the shopping mall pleased the guests with a concert of folk songs from local bands and held a drawing of vyshyvanka from the Ukrainian brand VOVK.

Arricano is a socially responsible company that respects Ukrainian traditions and values its employees. Therefore, the team supported the initiative, and the charity event for the Vyshyvanka Day in the main office of the company in Kyiv was accompanied by colorful shirts with various ornaments, Ukrainian motifs and folk songs performed by the Vocal and Choir Studio of the Veryovka Ukrainian Folk Choir . Arricano joined the fundraising for the equipment of the 8th and 20th brigades of the Armed Forces of Ukraine with thermal imagers, radiocommunication and quadcopters.

See more information in the social media of Prospekt, RayON, CITY MALL, and Sun Gallery shopping malls. 

Partners: NGO “Vilne zhyttia - svitle maibutnie”, VOVK, Auchan Ukraine, RUD, Vocal and Choir Studio of the Veryovka Ukrainian Folk Choir , Faculty of Musical Art of the Kyiv National University of Culture and Arts, Children's Schools of Arts No.3 and No.6.