Arricano with the B2B UPGRADE by Arricano project has entered the shortlist of finalists of the ICSC Solal Marketing Awards-2017. The competition is held by the International Council of Shopping Centers, which is the world's first global association of shopping centers, uniting developers, managers, marketing specialists, investors, retailers, government officials and researchers from 90 countries, with more than 60,000 partners.

Annually, the International Council of Shopping Centers holds the ICSC European Awards to summarize the best world practices in commercial real estate, to demonstrate the best experience of players in the global real estate market and to recognize the best achievements in the industry. ICSC Solal Marketing Awards is one of the most prestigious ICSC awards in the sphere of shopping centers marketing in Europe and South Africa.

Mykhailo Merkulov, CEO of Arricano, notes the importance of participating in the prestigious competition for Arricano and for Ukraine as a whole. «We are proud to have become finalists of the ICSC Solal Marketing Awards - 2017. Arricano is one of the 5 companies participating in the B2B category among the powerful players of the world market. It's an honor to be among those, who show the best cases in the world and represent the development level of the country's commercial real estate».

More than 100 nominees from 20 countries presented in 8 nominations were selected to the shortlist for the ICSC Solal Marketing Awards-2017: Brand Awareness & (Re) Positioning, Business-To-Business, Corporate Social Responsibility, Customer Services, Emerging Technology, Footfall Activation, Grand Opening\Expansion\Refurbishment, Sales Activation.

The shortlist in the Business 2 Business nomination includes cases from Ukraine, Turkey, Portugal and Germany, which assessed the originality of the project idea, the economic effect and the impact on the formation of partnerships with business audiences.

Natalia Dmytrenko, the Marketing Director of Arricano, says that the decision to participate in the ICSC Solal Marketing Awards-2017 with the Educational Project for B2B Tenants UPGRADE by Arricano case was made, since this project bears a new culture of relations between the developer and the retailer that affects the development of the commercial real estate industry in Ukraine: «The B2B UPGRADE by Arricano project, which has been in operation for more than a year, received many positive reviews from the market. This means that such an innovative practice can be used by players not only of the Ukrainian retail real estate market, but also foreign players. And not only in the retail real estate». The partner of the Arricano project is the Multiplex cinema network, for which development projects are a priority in partner programs. Anastasiia Davydova, Marketing Director of the Multiplex Cinema Network, notes: «The Arricano project is aimed primarily at developing quality service. The more happy customers the company has, the more successful it is in the market and the more rapidly it develops».

Winners will be announced on June 7-8, 2017 at the ICSC European Conference on Marketing (Vienna, Austria).